Launch Strategy: Everything For Nothing

Brief: 

Nothing Protein is a fairly new muscle & fitness supplement brand launched in the Health & Wellness industry. 

Ask: 

Prepare a creative launch strategy that can help Nothing Protein drop its latest protein bar in the market with a bang, and leave its competitors behind.

My Ideation:

• Product Objectives 

Building brand awareness by establishing Nothing Protein as a go-to in the health and fitness market.

Building a community around the product and establishing customer engagement.

• Target Audience

Fitness enthusiast and health-conscious consumers between the ages of 20-40.

• Tone of Voice

Motivational, Authentic, Energetic, Approachable, Engaging

• Launch Strategy

A combination of online and offline engagement strategies that will allow the product to build recognition, awareness, hype, and community.

- Pre Launch Concepts & Copy

Social media posts to create intrigue and anticipation  around the product with creative designs, copies, and tags.

Copy: 

-Your new post-work buddy is coming soon! 

- Healthy snacking is about to be revolutionised! 

-Everything is about to change. Stay tuned for Nothing. 

• Collaborations with influencers and gyms/fitness centers as means of advertisement for the product.

Copy: 

-I have got a new post-workout partner, have you? 

-Nothing is the same since I got my hands on this bad boy!

•  Launch Concepts & Copy

Launch event  featuring fitness influencers. Email marketing campaign. UGC on social media. Creating awareness around macro intakes and diets.

Copy: 

-Fuel your workouts with Nothing! Introducing your new post-workout buddy—the Nothing Protein Bar. With 30g of protein, zero trans fat, and no artificial sweeteners, our protein bar is the perfect snack to boost your body and power through the day! Grab your bar today only for Rs 80!

-Get Everything for Nothing! Introducing your new healthy snack–the Nothing Protein Bar. Meet your macros with 30g of protein, zero trans fat, and no artificial sweeteners. Our protein bar is crafted to satisfy your hunger and meet your goals! Grab yours today only for Rs 80!

• Post Launch Concept and Copy

Customer stories and testimonies. Community Challenges.

Copy: Let Nothing be your Everything! Share your experience with the Nothing Protein Bar and stand a chance to win our #EverthingforNothing challenge! Tag your workout buddy and let them know it’s time to elevate the snack game!

(The brief in this case study is an excerpt of an assessment given by the firm. The full brief has not been disclosed to respect the confidentiality of the firm's recruitment process.)